Pizza Perez


pizza perez (1)

The graphics complement the simplicity of the space. They express and celebrate the variety and richness of taste in the food served. All the ingredients used are mapped and allocated colours and codes – these are translated into a scientific looking matrix that covers the wall of the seating area. It offers an abstract overview of all the possibilities of choice.

On the wall next to the entrance appears life size-zebra. The zebra is simply the other side of the scientific information; It is colorless, simple in its appearance and it refuses to suggest an explanation. It is simply standing there beautiful, mysterious, surreal.

pizza perez (2)

pizza perez (3)

pizza perez (4)

pizza perez (5)

status: completed 2008
program: branding and identity for pizzeria
area: 90 m2
budget: 90 000 euros
location: Syracuse, Italy
collaborator: Francesco Moncada (architect of space)
team: Konstantinos Pantazis, Marianna Rentzou
photographs: Alberto Moncada
year: 2007